What’s going on here? Remember us old school TV watchers, back in the day when our parents called the television The Idiot Box. “Stop watching that idiot box,” they’d say and we’d have to turn off the television set and go outside and play. Yeah it was tough back then if you really like TV like I did but there were only three channels plus a public station back then so going out to play was also always on the schedule.
Now these kids watch TV all day, right? Jersey Shore watch out. Kids between 12 and 17 years of age are watching less and less television according to a Nielsen report. The average American watches a little over 34 hours of television every week while kids between the mentioned age group only turn on a bit more than 23 hours a week. That’s a huge difference.
But these kids are not headed to the library, picking up a copy of War and Peace to read or The Art of War from the philosopher Sun Tzu.
They are watching 7 hours plus of content on their mobile devices while the rest of us only view a little over four hours. So that’s where that age group (12-17) are getting most of their information. And ad agencies “peep this” as the kids would say. More than half of those kid users say they “always” or “sometimes” watch the ads that are presented to them on their mobile devices.
Now here’s one for you advertisers as well. You wanna reach this age group via social networking sites because 78% of them visit those properties at least once during a given month. While they only make up 7% of those on social networking sites. That’s amazing, but when you think about it they can’t drive so the Facebook it is.
Why are they losing their HDTV’s in favor of mobile? Texting. The 12 to 17 year old age group send 3,364 texts a month. Dang! By comparison the 18 to 24 year old age group send only 1,640 texts.
Clearly the younger age group is definitely turning off that idiot box.
“In this very moment I slay Goliath with the sling. In this very moment I bring, put it on everything. That I will retire with the ring. And I will retire with the crown, yes!” -Nicky Minaj
Join RealTVCritics.com now. Your moment for life!
Omarosa follows RealTVCritics.com to get up to date on really hot TV shows and so does Kim Kardashian. Even Yoko Ono is on board with RealTVCritics.com.