NBC is the winning bidder for the exclusive rights to the next four Olympic broadcasts beating out ESPN and FOX Sports according to the Associated Press. The Sochi Winter Games in 2014 and the Rio de Janiero Summer Games in 2016 locations will be the first two broadcasts and then the following two Olympic Games will be on NBC as well.
ESPN and FOX both bid on the Games as NBC and the merger with Comcast was expected to give the challengers an upper hand in the negotiations but just think of the mess not getting the Games would have cost NBC as a network. From image to internal employee morale.
No word on the rights fees paid by NBC.
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