‘Glee’ Frenzy Continues, Now Getting Jewelry Line
There’s music you can purchase on iTunes and a ground tour going on along with a slew of other marketing elements attached to the crazy success of the FOX Television show ‘Glee’ and the frenzy is continuing as this network keeps using the show to make more and more money.
This is such a brilliant strategy for this show. It’s hard enough to make money in the advertising business these days but selling licensing opportunities for ‘Glee’ keep moving forward.
Now comes the ‘Glee’ jewelry line along with accessories that will be hitting the shelves in Los Angeles, Chicago and New York on September 3rd. They are called ‘Glee Pop Up Shops’ in these retail locations that will total over 1,500 stores once the full roll-out is complete.
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Claire’s will have the licensing rights to the ‘Glee’ line. They have locations that will carry the line in Canada and Puerto Rico as well beginning on September 9th.
The largest store at the Glendale Galleria outside of Los Angeles will be the spot for the premiere party for season two of ‘Glee’ and that event will happen on September 21st. The ‘Glee’ collection will feature necklaces, braces, rings and earrings.
Rick Thomas
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