Cutting Back on Cable Television Services, Land Lines the Way Users Going
Cutting Back on Cable Television Services, Land Lines the Way Users Going…Well this is push and pull. We did a story last week about how the merger between Comcast and NBC will lead to much higher cable bills for consumers. Users of cable TV seem to be turning their backs on providers of cable by cutting back or simply eliminating their services completely.
Not good news. Not good news at all for anyone involved in providing programming on television.
When the recession hit the word around town was stay at home and watch TV rather than go out and spend money on a movie 0r other entertainment. Seems that vision is the vision of sheep grazing because in this recession there’s nothing you can count on and that philosophy of more cable and less hanging out is not happening.
According to Harris Interactive polling, close to a quarter of those who participated are either cutting back or eliminating cable television to save a couple of bucks or more than a couple of dollars because paying the electric bill is more important.
Yeah that kinda makes sense.
And those results compared with polling that was done in February of this year and October of last year are consistent. And here’s what more scary for cable TV and the satellite business. Generation X users are watching TV online and this group is most likely to rid themselves of cable TV than any other group. Those are people born in the late 1960′s up until 1981.
Also 17% of those in the survey are dumping their landlines at home in favor of cell phones which is not unusual since most people know no one that has an actual land line unless you have alarm service.
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