The King is Dead, Um That’s ‘Burger King’ Which Now Will Target Mothers (Dane Cook Video)
Although I sure would like to be his wing man looking at the picture embedded in this story.
OK let’s get to the story. Coming soon to a hospital near you…more fat kids. Now that the quick service restaurant chain has taken its creepy commercial spokesperson and thrown him under a bus, maybe I can check his little black book or his Blackberry to grab those females numbers or e-mail addresses…
Sorry once again. Let’s get back to why there will be more fat kids sucking down soda and fries at Burger King.
For now, the King is dead. The struggling fast food chain is now dropping its teen targeted spokesperson in favor of a fresh ingredient advertising campaign which will now reach out to mothers. Yeah, mothers who of course have kids that will consume more fast food junk no matter how fresh the commercials make it look or sound, creating an all new generation of obese, unhealthy children.
Sorry to be so blunt. But after living in California for the last 7 years I’ve seen too many extremely overweight kids that will eventually be using Obamacare for the rest of their lives. For some reason I only remember maybe one or two fat kids in grade school or high school. Really, only one or two. Today, it’s like over 50% overweight kids in a class. Ask any teacher. Way to go Burger King. Nice re-branding.
The new TV ad campaign starts this weekend on a television program near you. Burger King’s senior VP of marketing says “people want a reason to go back to Burger King.” Yeah, I guess to get more plaque in their arteries.
The new ads you will see feature the all new California Whopper. Hmmm why don’t they call it “two tons of fun!” So in the commercials you’ll hear some pumpin’ thumpin’ music like a night at the club in Hollywood and Highland’s complex in Hollywood along with the slicing and dicing of fresh ingredients that will fit on to the California Whopper.
Oh yeah and there will be no voice-over selling you anything. Just music and fresh ingredients, targeting unsuspecting mothers to take their kids to Burger King rather than soccer practice or baseball at La Cienega Park in Beverly Hills, California. Oh, I’m sorry that’s right, those kids don’t eat at Burger King. The kids that will eat their food will be African American and Latino kids from the hood, the two minority groups leading the way in levels of childhood obesity and Type 1 diabetes.
Don’t get me started. Oh I’m already started.
Let’s hope the only thing with Burger King is their consistent drop in the number of people eating there and the firing of all of the people who run Burger King.
But just to lighten up things for your weekend check out this real funny video from comedian Dane Cook and his first job at Burger King.
Rick Thomas
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