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CBS2′s Way to End a Newscast, Pharrell Williams Gets Anchors All ‘Happy’ (YouTube Video)

March 29th, 2014 No comments

Yes there comes a time when the news just gets to you.  Especially for those who actually tell us these stories every day.  Planes disappearing from the sky, earthquakes shaking up our nights and mornings, LA Sheriff’s deputies sexually assaulting female officers…well just another day of terrible news.

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Watching what has become my favorite morning new show at LA’s CBS2 they seem to have a lot more fun than you would expect from CBS.  This network and their owned and operated stations usually take the conservative way out and are real conservative  when comparing them to the FOX 11 morning comedians or KTLA’s nothing more than entertainment news morning new program.

But the new anchor team of Rick Garcia, Sharon Tay, Kaj Goldberg (filling in for the maternity leaving Evelyn Taft) and traffic expert Stephanie Simmons is pretty good.  Their not so bad on the male viewers eyes nor is the really good looking Kaj Goldberg and Rick Garcia for female viewers.  Yeah I gotta admit this is a viewable program as what they offer is entertaining, engaging surely worth watching.

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But their close to the end of one of their morning news programs lifted the level of their professionalism.  Surely the morning time is the best place to really have fun.  Don’t expect any dancing on screen from Kent Shocknek or Paul Magers.  Those two dudes, though probably the most credible newscasters in Los Angeles, don’t look like they could shake, shake, shake their bootys on or off screen.

But this video was a fun way to get beyond the massive amount of bad news in the morning.  And totally acceptable. Check out the video.  It’s fun.

Rick Thomas

RealTVCritics.com/MediaRich Marketing


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Friday Night in Los Angeles, Another Cop Chase Ends in Bizzare Fashion (YouTube Video)

March 28th, 2014 No comments

Yes summer is coming.  You can tell.  Friday night and some knuckleheads are on the road as the weather changes and spring has arrived.  Stupidity is in the air.

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Tonight on NBC4 Los Angeles there was another in a long line of car chases, spike strips, helicopters and another dummy thinking that the heavily armed LAPD are just going to go away and let fools do whatever the hell they want to do.

Not!!!

This dummy, and he is a dummy, drove around Los Angeles for over 30 minutes and went home to mommy and sister or wifey in a plan to…well I have no idea what this fool was trying to do.  Anyway you be the judge on the video because he will soon be seeing the judge.

Rick Thomas

RealTVCritics.com/MediaRich Marketing

 


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Biggest TV Story Ever, Most Missed It…Stars Who Tweet Increase Show’s TV Ratings

March 28th, 2014 No comments

Hooray for Hollywood…or hooray for Twitter and today’s lesson learned.  I’ve been a huge believer in this philosophy for my many years in marketing.  And I’ve seen it work.  In another arena, the arena of radio promotions, but finally after years of seeing the success of “stars” promoting the hell out of their TV content, finally some foundation that it really works.

Zooey Deschanel as 'Jess' in 'New Girl' on FOX

Zooey Deschanel as ‘Jess’ in ‘New Girl’ on FOX

It pisses me off…some of these on camera TV stars who simply rely on the norm to promote their TV shows or movies.  They spend most of their time doing SMT’s or as we call them Sattelite Media Tours where they sit in a studio and do interviews on their network affiliated local TV stations rather than getting down and dirty.

Twitter is down and dirty.  And it now has been proven that when stars Tweet about their shows those said shows see an increase in ratings.

Duh!

For too many years and I do mean too many years I’ve been a radio guy doing promotions for shows like Who Wants To Be a Millionaire and now what is LIVE with Kelly & Michael but when Regis hosted this program.  I would set up radio campaigns that would use radio stations heavily to promote and market shows in local TV markets seeing documented evidence of an increase in ratings for those show.  But I always, always told marketers at ABC that doing interviews with then Millionaire host Meredith Vieira or Regis Philbin or Kelly Ripa was an important element of a campaign to drive ratings.

Only a few times over 15 years of working with ABC Television did the shows not see an increase in ratings in key markets.

Listen up stars.  Listen up networks.  Hear me hear me.  Get off your asses and realize that it’s not all the network’s fault when a show fails.  It’s the fault of those stars as well.

“Star’s tweets spark viewership, Twitter survey shows,” rang the line across the internet.  The study from the Advertiser Research Foundation found that when a star Tweets rather than people like me at RealTVCritics.com, those Tweets are 40% more likely to drive viewers to watch that show.

Duh!

The normal number from Tweets from a show’s Twitter page is around 18% which is kinda shitty versus the 40% figure.  But here’s the skinny.  Get stars involved in all parts of a marketing campaign and your show will probably ve successful.  Stevie Wonder can see that it is a simple marketing element but most people who work on shows or work at networks can see the light at the end of the tunnel.

Rick Thomas RealTVCritics.com MediaRich Marketing

Rick Thomas
RealTVCritics.com
MediaRich Marketing

This is easy.  Stars are the foundation of shows and that foundation means ratings increases and an increase in advertiser revenue.

Yes, this story was dropped to be seen on websites like RealTVCritics.com but it is the most important story you will read for the rest of 2014.

http://nypost.com/2014/03/24/stars-tweets-spark-viewership-twitter-survey-shows/

Rick Thomas

RealTVCritics.com/MediaRich Marketing


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When TV Execs Took Major Chances and Blew It, Remembering ‘The Richard Pryor Show’ on NBC

March 1st, 2014 No comments

He was without the funniest comedian on stage.  No doubt.  For black comedians in the past century there was no one better than Richard Pryor.  His Live On the Sunset Strip showed his amazing talent.  He was the God of comedy in movies as well.

Even when interviewed he was funny.  One chat with Richard Pryor late in his life was he and one of his wives.  She’s sitting there with him, the moderator asks about Richard Pryor arguing with his wife.  And his threatening to shoot her.  May not sound funny in these times but when ask Pryor responded “I had two bullets in the gun, one for her and one for me…OK two for her.”

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He was an amazing talent no doubt.  And NBC took a major chance with giving The Richard Pryor Show a run on the network for a total of four episodes.  Yes just four episodes.  Count them, one, two, three, and finally four.  He has a contract for 10 total episodes but if you ever watched Richard Pryor perform he was not about to let the suits and ties tell him how to do his show.  And he balked at their interference to the point when Richard Pryor told the the blank off.

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But those episodes that aired were absolutely hilarious.  The ratings were so-so but the content, for an African American audience and those crossover white viewers who liked great comedic skits would love the talented skills of Richard Pryor.  Even if NBC screwed it up.

Check out the videos.  This is great comedic content.  The First Black President skit is amazing.

Rick Thomas

rick@realtvcritics.com

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‘Two and a Half Men’ Ready to Crash and Burn, Tanks to Lowest Ratings Ever

February 9th, 2014 No comments

Well this is not a surprise.  Crashing and burning is what television shows do.  But not what we expect from the former CBS hit drama  Two and a Half Men which has consistently been a ratings juggernaut for the network.

Let’s be real.  The Olympics are airing on NBC which will kick the ass of every major network or cable network.  But for Two and a Half Men this is a major surprise.

'Two and a Half Men' on CBS

‘Two and a Half Men’ on CBS

The show has dropped to its lowest level since the Charlie Sheen days.  Literally at the bottom of the audience watching charts for this past Thursday.

And why is anyone surprise?  Well the show actually has gotten a whole hell of a lot better since the beginning of the Ashton Kutcher era but there’s no doubt about the fact that Two and a Half Men will never be what it has been in the past with the irrascabile Charlie Sheen.

Too bad.  But totally expected.

RealTVCritics.com/MediaRich Marketing

Would you like to be on television as an expert? Think MediaRich Marketing. Would your company like to see your products on game shows, talk shows, reality shows? ThinkMediaRich Marketing. How about having you product or company feature in radio promotions? Then MediaRich Marketing is the company to call, right now! MediaRich Marketing works with personalities and brands to provide Product Integration and Radio Promotional opportunities to get exposed big time on TV and radio. Think MediaRich Marketing. Call Rick Thomas atMediaRich Marketing today at 213-382-0500.


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The Best Thing About This Worthless Super Bowl…Bruno Mars Halftime Show (YouTube Video)

February 2nd, 2014 No comments

So this Super Bowl sucked.  It really sucked.  Payton Manning was a pretender and surely not a contender.  Give Russell
Wilson some props.  Though he really didn’t have to do much as the Denver Broncos simply imploded against the Seattle Seahawks.

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The only happy people in America after this mess of a game are those living in Seattle.  Every advertiser is licking their wounds after knowing that viewers like me are now watching Taken 2 instead of NBC’s coverage of the bit game.

Liam Neeson

Liam Neeson

No matter what Liam Neeson and Famken Janssen are really no attractive on my TV than the Super Bowl.  Millions of dollars for a 30 second ad?  No way.

Anyway those are my thoughts.  Love to hear yours.

Rick Thomas


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This Is Funny, New York 1 Political Reporter Threatened By Congressman (YouTube Video)

January 29th, 2014 No comments

Yes this is funny.  You gotta love New York 1′s Michael Scotto as he does his best to pull himself away from New York State Republican Michael Grimm during this exchange following last night’s State of the Union Address.  Speaking of bullies, Congressman Michael Grimm must be taking lessons from Chris Christie in the adjoining State of New Jersey.

Hey Chris Christie…this is how you bully someone.

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New York 1′s Michael Scotto had the fear of meeting God on his face after literally being chased but this whacko.  Watch it…kinda funny.  For us.  Not for Michael Scotto.

Rick Thomas

RealTVCritics.com/MediaRich Marketing

Would you like to be on television as an expert? Think MediaRich Marketing. Would your company like to see your products on game shows, talk shows, reality shows? ThinkMediaRich Marketing. How about having you product or company feature in radio promotions? Then MediaRich Marketing is the company to call, right now! MediaRich Marketing works with personalities and brands to provide Product Integration and Radio Promotional opportunities to get exposed big time on TV and radio. Think MediaRich Marketing. Call Rick Thomas atMediaRich Marketing today at 213-382-0500.


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Where Were You Today? 50 Years Ago When John Fitzgerald Kennedy Got Shot?

November 22nd, 2013 No comments

Today was a strange day…a day that brought back a lot of memories.  I was 6 years old when the students of Our Lady of Lourdes grade school were called in to the lunchroom for the words that live today in infamy.  Those words, from Miss Lawler on the stage…that the President of the United States was assassinated.

John Fitzgerald Kennedy was dead.

I can remember it like it was yesterday.  She never looked at us, the students.  She looked to her right, in the air, seemingly understanding the gravity of that day.  It was not what she had planned for that day.  I think she was my second grade teacher.

Tom Brokaw, Host of "Where Were You: Day JFK Died"  on NBC

Tom Brokaw, Host of “Where Were You: Day JFK Died” on NBC

I’m not sure.  I just remember the look on her face.  It was cold.  Very cold.  The world for her changed that day.  And so it did for a lot of Americans.  Yes, John F. Kennedy was gone.

I remember going home.  Seeing my mother surprised to see me as school was let out early because the nation suffered one of the most incredible emotional losses that will probably not be repeated.  The television was on.  And my mother was really good at keeping her emotions in place.   But that announcement by Miss Lawler left a mark on my life as it did for so many of us that will never go away.

‘Ask not what your country can do for you,” JFK asked.  ”Ask what you can do for your country.”  He was amazing then and when you listen to John Kennedy now, he will still be amazing.  He was classic.  ”100 years of delay has passed since President Lincoln freed the slaves…” John Kennedy said.  ”Yet their heirs, their grandsons, are not fully free.”

He was classic.

There will never be another.  And he was taken away.  Way too early.  Way too early.

But I will never forget that day.  Where were you?  When JFK was taken from us.

Sometimes you have to think…that there is no God.  Why?  Why would he take away someone that could have shaped an America that is suffering so regularly today?  Why would he or she, this so called God, delay the greatness that is America?

Today was a tough day for me.  I will not be around 50 years from now to see the 100 year anniversary of this great man.  This great man.

Gone way too soon.

Where were you?  The day JFK died?

Rick Thomas

RealTVCritics.com/MediaRich Marketing

Would you like to be on television as an expert? Think MediaRich Marketing. Would your company like to see your products on game shows, talk shows, reality shows? ThinkMediaRich Marketing. How about having you product or company feature in radio promotions? Then MediaRich Marketing is the company to call, right now! MediaRich Marketing works with personalities and brands to provide Product Integration and Radio Promotional opportunities to get exposed big time on TV and radio. Think MediaRich Marketing. Call Rick Thomas atMediaRich Marketing today at 213-382-0500. 


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NBC’s New Solid Hit, James Spader’s ‘The Blacklist’ is Fantastic! (YouTube Videos)

September 29th, 2013 No comments

YAAAAAAAAYYYYY!

Finally something to talk about at NBC.  Yes as you can see below I have no more need for The Michael J. Fox Show on my DVR so that frees ups some significant space.  But after lots of travel and a high percentage of content on said DVR, I’ve caught up with the pilot episode of The Blacklist on NBC.

THE BLACKLIST - James Spader as "Red"
THE BLACKLIST – James Spader as “Red”

Gotta say this one is a real winner!

James Spader is an ex-government agent  (Raymond ‘Red’ Reddington) who ends up on the FBI’s most wanted list in The Blacklist.  He turns himself in to the FBI for no specific reason at all by walking in to headquarters, announcing his presence and then being detained.  He will only speak with FBI profiler Elizabeth Keene (Megan Boone) and she get completely connected to Reddington during the concept of the series.  The two will work together to catch terrorists and other bad guys for the FBI.

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Not only is the acting real, the exciting and dramatic scenes are an indication that The Blacklist and NBC have put a lot of support behind this new show.  If this pilot episode is any indication of what’s to come then you really have to set The Blacklist up on your DVR and keep it there.

THE BLACKLIST - Megan Boone

THE BLACKLIST – Megan Boone

Megan Boone, a pretty much newcomer to the little screen, plays her part in perfect fashion.  She’s been in the movie version of Sex and the City 2 and a number of independent films along with Law & Order: Los Angeles.  But check Spader and Boone out in the video content.

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Bottom line…The Blacklist is a winner.

Rick Thomas

RealTVCritics.com/MediaRich Marketing

Would you like to be on television as an expert? Think MediaRich Marketing. Would your company like to see your products on game shows, talk shows, reality shows? ThinkMediaRich Marketing. How about having you product or company feature in radio promotions? Then MediaRich Marketing is the company to call, right now! MediaRich Marketing works with personalities and brands to provide Product Integration and Radio Promotional opportunities to get exposed big time on TV and radio. Think MediaRich Marketing. Call Rick Thomas atMediaRich Marketing today at 213-382-0500.


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Too Bad! ‘The Michael J. Fox’ Show Clearly Misses the Mark (YouTube Video)

September 28th, 2013 No comments

I tried…I really tried.  To give NBC’s new The Michael J. Fox Show a real chance.

Not funny.

Not funny at all.

Michael J. Fox on NBC's'The Michael J. Fox Show '

Michael J. Fox on NBC’s'The Michael J. Fox Show ‘

There’s a thing about new TV shows.  They have to hit you immediately.  Right out of the box.  The Michael J. Fox Show hits a speed bump with flat tires.  Runs over spike strips like an episode of COPS of FOX.

Too bad.

I like Michael J. Fox.  I really do.  But this new show is not going to grab me after watching the first two episodes that I really expected to be better.  The acting stinks.  There are no characters to hold on to and the only bright spot I wanted to hold on to was Betsy Brandt who is now finishing up a great arc on AMC’s Breaking Bad.

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Not even Betsy can help this show get past the fact that The Michael J. Fox Show is over-acted, predictable from a comedic standpoint and since Michael J. Fox is on this program it will head for the canceled bin after a full season.  No reason The Michael J. Fox Show to be renewed.

Too bad.

Betsy Brandt on NBC's 'The Michael J. Fox Show'

Betsy Brandt on NBC’s ‘The Michael J. Fox Show’

I like Michael J. Fox.  But his return to television will be one that he will wish he stayed away from as this show misses the mark.  Badly.

Rick Thomas

Would you like to be on television as an expert? Think MediaRich Marketing. Would your company like to see your products on game shows, talk shows, reality shows? ThinkMediaRich Marketing. How about having you product or company feature in radio promotions? Then MediaRich Marketing is the company to call, right now! MediaRich Marketing works with personalities and brands to provide Product Integration and Radio Promotional opportunities to get exposed big time on TV and radio. Think MediaRich Marketing. Call Rick Thomas atMediaRich Marketing today at 213-382-0500.

 


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